Expertise, Reputation, Experience



Through years of experience, Countess Publicists has secured a unique and prestigious client list spanning the private, public and voluntary sectors, including media, entertainment, culture and community. 


The expertise and reputation of Countess Publicists has led to the acquisition of clients not only in the UK, but across Europe.




PR Consultancy

You have worked hard to get your business up and running. Now you need to get its, and your, name out there for all the right reasons.


From reputation management and product launches right through to personal introductions, we'll show you how.

Press Management

Because of Lorraine's media background, Countess has a solid grasp of "what works" in generating media coverage.

Thanks to our extensive "little black book", we will liaise with the media to get you the positive coverage your business needs to succeed. 

Risk Support

In all organisations there is an element of risk. If something goes wrong, reporters can arrive on the doorstep very quickly.


Knowing that a PR professional is on hand at sensitive times to advise on how to respond can be invaluable.

Media Training

We will help you not just survive that media interview or presentation to a large audience, but thrive.

Confidence, clarity, control - we will train you in the 3Cs to ensure you are invited back again and again (and so you don't become a social media meme for the wrong reasons!)

And much more...

Our trusted partners can help with almost any communication needs you might have - from copy-writing to translation to proofreading.


Just ask, and we're sure to know the right person.

Image by Priscilla Du Preez
Reputation matters

We stake our reputation on our clients - and we do not do that lightly.

Always bespoke

With Countess, you will never be "just another account"


We are open, honest and transparent at all times.


We value the background and lived experience that have made you the person you are today.


Lorraine Worsley-Carter MBE DL


Bob Carter


Lorraine Carter MBE DL is the owner of Countess Publicists. A former freelance broadcaster, mainly with the BBC, as well as film editor with Granada Television, Lorraine holds an M.B.E. for “outstanding service to broadcasting and the community”. She became a Deputy Lieutenant of Greater Manchester in 2008 and is part of the Greater Manchester Lieutenancy Honours committee, which exists to encourage the people of Greater Manchester to nominate outstanding individuals from the community for an honour.

On top of her media experience and expertise, Lorraine is also passionate about the charity sector and voluntary service. She has helped major household name charities such as The Prince's Trust, as well as smaller charitable organisations she feels passionate about, to boost their income and exposure and to make long-lasting, impactful partnerships.​

Alongside trusted partners, Lorraine takes full responsibility for all aspects of Countess' business including public relations initiatives, media communications, VIP launches and consultancy.

Bob’s professional life began within print media, progressing to senior management positions at a number of major regional evening newspapers. Moving to the charity sector, he became Chief Executive of the Greater Manchester Youth Games, attracting the highest attendance of International Olympic Committee Members to a youth event.

Among Bob's professional and personal highlights was his being awarded the title of ‘Mancunian of the Year', joining other prestigious alumni such as L S Lowry, Sir Bob Scott and Sir Alex Ferguson.

Several organisations have benefited from Bob's leadership and consultancy, including businesses, social enterprises and many charitable organisations, including the Greater Manchester Community Foundation and the International Variety Club Children’s Charity in the North West.

Lorraine is a frequent guest reviewer of the day’s newspapers for BBC Radio Manchester at Media City, and mentors the Editor of a wealth-focused magazine in the UAE.


In 2020 she was chosen as one of the top 100 female entrepreneurs in the f:Entrepreneur #ialso100 campaign, a celebration of inspirational businesses led by women in the UK. She is currently Trustee of F.A.B. Family and Babies Charity, as well as Ambassador of Proud and Loud Arts, The Pankhurst Trust and Bridge GM.


In tandem to her work with Countess, she is a passionate travel writer and authored Anywhere but Benidorm! in 2020. She recounts her travels, and is a theatre reviewer, for Quays Life, an online lifestyle magazine.

His strengths continue to lie in forging partnerships between the charitable and corporate sectors. Bob excels at relationship management and donor stewardship at all levels, including guiding organisations in how to engage high net worth donors, how to form strong lasting partnerships, maintaining impactful relationships with current supporters and shaping meaningful relationships with potential and prospective partners.

Bob is a passionate and engaged ambassador for several non-profit organisations in Greater Manchester.






“We have been very fortunate in having Countess guide our business over many years.


Understanding us and getting to know our team of staff, Lorraine and Bob became part of our family whilst putting us firmly in the spotlight, creating an awareness we didn’t imagine could be achieved.


Even in difficult times, they have been there to hold our hand and guide us through."  

James McAllister, Director, Talacre Beach Caravan Sales Ltd

"We are proud  to have worked with Countess for many years, their service is outstanding.

We have engaged them on many projects and have always been delighted with the outcome, nothing is too much for them.

We would highly recommend their services to anyone - you won’t be disappointed!"

Elaine Edwards, Chair of Trustees, Families and Babies (FAB) Charity

"Lorraine is an absolute joy to work with; immensely kind, passionate and throughly dedicated - and great fun, too!


Her ethics are instrumental to her work. She is truly a key player, engaging and connecting businesses with relevant networks, and assisting in charitable endeavours. 

I would totally recommend her knowledge, understanding and skills to anyone wanting assistance for their brand and life goals! Moreover, I’ve made a wonderful, warmhearted friend."

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